Financial Results are as indicative of the health of a business as pulse rate and blood pressure reports are indicative of the health of a person. The excellence of these communications lies at the heart of company's investor relations strategy. In selecting those companies who are demonstrating excellence in this category, you should consider the following key areas:

Content
The Communication of Financial Results should be written so that people can access detailed operational performance at different levels, as well as ascertain how the company manages data to increase investor understanding of what drives the business.

Technology
The Communication of Financial Results should demonstrate how the company leverages the value of technological tools such as conference calls, webcasts, and presentations in communicating results.

Timing
The Communication of Financial Results should demonstrate a high degree of preparation in the company's discourse, well thought-out timing, and meticulous planning to avoid last minute improvisation.

Feedback
The Communication of Financial Results should demonstrate how the company manages its feedback loop with investors, demonstrating that messages are clearly received and understood. Investors should be given insight into the feedback management tools used by the company.